ICONS 23: The New York x Josefine H.J

ICONS 23: The New York x Josefine H.J

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To mark the launch of our ICONS 23 Collection, we dive into the creative minds of the talented women behind each of the five reimagined ICONS for this year. Josefine shared with us her enthusiasm for the design process and what she loved most about recreating the New York. 

Josefine H.J is a Danish content creator and entrepreneur, co-founder of the jewellery brand 79hour. Having lived in Los Angeles for a year, she is now back home and based in central Copenhagen - close to her tight knit family. Known for her individual yet timeless aesthetic, she was naturally drawn to the strong silhouette of The New York. Josefine has added her personal touch with the use of silver hardware and dark olive Italian suede combined with smooth leather. The reimagined New York is an elevated everyday style ideal for work and weekend getaways.

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“The New York just perfectly fit all my wants and needs so it was only natural to choose this bag as my limited edition ICON.”

What made you want to collaborate with DeMellier?

I’ve loved their New York model for a while as I think it’s one of the few bags on the market that is chic but at the same time spacious and practical. Besides that I really admire the women behind DeMellier and everything that they do and stand for.

Why did you choose The New York bag as your limited edition ICON?

I was looking for a spacious and practical bag that I could use for my computer, for busy days where I needed to carry a lot of things with me and for travelling. I found it really hard to find one that was chic but practical at the same time, and that wasn’t too unreasonable in price as I knew this was going to be an everyday bag that had to be durable. The New York just perfectly fit all my wants and needs so it was only natural to choose this bag as my limited edition ICON.

What have you enjoyed most about the designing process with the DeMellier team?

First of all how organised and well thought through these women and the whole company are. I highly appreciate professionalism when working with brands and this has been such an incredible experience. I loved how open they were to my idea of using silver hardware, which was a first for them, and just in general going through the different types of leather and colours.
What made you want to collaborate with DeMellier?

I’ve loved their New York model for a while as I think it’s one of the few bags on the market that is chic but at the same time spacious and practical. Besides that I really admire the women behind DeMellier and everything that they do and stand for.

Why did you choose The New York bag as your limited edition ICON?

I was looking for a spacious and practical bag that I could use for my computer, for busy days where I needed to carry a lot of things with me and for travelling. I found it really hard to find one that was chic but practical at the same time, and that wasn’t too unreasonable in price as I knew this was going to be an everyday bag that had to be durable. The New York just perfectly fit all my wants and needs so it was only natural to choose this bag as my limited edition ICON.

What have you enjoyed most about the designing process with the DeMellier team?

First of all how organised and well thought through these women and the whole company are. I highly appreciate professionalism when working with brands and this has been such an incredible experience. I loved how open they were to my idea of using silver hardware, which was a first for them, and just in general going through the different types of leather and colours.
How did you feel when you saw The New York x Josefine H.J for the first time?

So so happy. It was love at first sight and I just knew we hit the spot on the first go.

What is your favourite way to style The New York bag?

I love to use it either as an everyday bag on the go with a classic pair of suit pants and a white shirt and maybe a coat when colder days are coming or for travelling in a comfy outfit.

What are the essential items you always have in The New York bag?

Computer, keys, little on the go toiletry bag with cream, chapstick, perfume inside, an extra layer of clothing whether that be a knit or a jacket and sunglasses.

Describe The New York x Josefine H.J in one word.

Chic, timeless and practical - sorry that was three!
How did you feel when you saw The New York x Josefine H.J for the first time?

So so happy. It was love at first sight and I just knew we hit the spot on the first go.

What is your favourite way to style The New York bag?

I love to use it either as an everyday bag on the go with a classic pair of suit pants and a white shirt and maybe a coat when colder days are coming or for travelling in a comfy outfit.

What are the essential items you always have in The New York bag?

Computer, keys, little on the go toiletry bag with cream, chapstick, perfume inside, an extra layer of clothing whether that be a knit or a jacket and sunglasses.

Describe The New York x Josefine H.J in one word.

Chic, timeless and practical - sorry that was three!

MEET JOSEFINE H.J:

MEET JOSEFINE H.J:

INSTAGRAM:@josefinehj

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