ICONS: The Sloane x Anouk Yve

ICONS: The Sloane x Anouk Yve

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To celebrate the launch of our Icons Collection we spoke to the talented women behind each reimagined Icon. We chatted with Anouk to find out more about her fondness for knitwear and what she loved most about reimagining the Sloane cashmere turtleneck.  

Anouk Yve was born in the Netherlands and has lived in many cities, including London, Stockholm, Copenhagen and Los Angeles. Now back in the Netherlands, she is a strategic brand consultant, ceramist and a mum of two. A knitwear lover, Anouk has reimagined the Sloane cashmere turtleneck adding ecru fisherman inspired stripes on a beautiful black backdrop. Made in Italy, this piece is a modern take on a timeless design that you will treasure for years to come.

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" It's just such a versatile piece and that's the beauty of it."

What made you want to join forces with DeMellier for this collaboration?

I started my career as a marketing manager for several bag brands, so I’m quite familiar with the industry and the process of bag making. I really like DeMellier because I can see how detailed they are in their work and how great the quality of the bags are.

Why did you choose the Sloane knit as your limited edition Icon?

With DeMellier’s launch of quality knitwear last year I fell in love with the Sloane design that I already have in grey. It was the knit I wore the most last year. It’s carefully wrapped up and I can't wait to take it again this winter. It’s super chic, soft and warm. When the team asked me to design a reinterpretation of the Sloane I wanted to jump on board straight away.

What have you enjoyed most about the designing process with the DeMellier team?

The Demellier team is small and I just really clicked with Mireia right from the start. I think she has a great brand, empowering, strong and clean and I admire her passion for it. She’s very lively and enthusiastic. She knows how to keep all the balls in the air and that's so inspiring. So the general energy of the team - I mean the designer Eefje is Dutch - is just so nice to connect with an inspiring team, especially for me as I work alone most of the time.
What made you want to join forces with DeMellier for this collaboration?

I started my career as a marketing manager for several bag brands, so I’m quite familiar with the industry and the process of bag making. I really like DeMellier because I can see how detailed they are in their work and how great the quality of the bags are.

Why did you choose the Sloane knit as your limited edition Icon?

With DeMellier’s launch of quality knitwear last year I fell in love with the Sloane design that I already have in grey. It was the knit I wore the most last year. It’s carefully wrapped up and I can't wait to take it again this winter. It’s super chic, soft and warm. When the team asked me to design a reinterpretation of the Sloane I wanted to jump on board straight away.

What have you enjoyed most about the designing process with the DeMellier team?

The Demellier team is small and I just really clicked with Mireia right from the start. I think she has a great brand, empowering, strong and clean and I admire her passion for it. She’s very lively and enthusiastic. She knows how to keep all the balls in the air and that's so inspiring. So the general energy of the team - I mean the designer Eefje is Dutch - is just so nice to connect with an inspiring team, especially for me as I work alone most of the time.
How did you feel when you saw your Sloane x Anouk Yve x for the first time?

Obviously my heart skipped a beat. I’m very proud, because we really thought it through. It’s not just another striped knit. The collar - so typical for the Sloane - makes the jumper special of course, but we also paid attention to where we placed the stripes. I introduced the idea to skip the first stripe from the shoulders, by doing this we have created a more toned down effect which I think is super chic. The colour of the stripe is not ecru but more greige which also adds another chic element to the knit.

What is your favourite way to style your Sloane knit?

It’s just such a versatile piece and that’s the beauty of it. You can wear it with cigarette trousers, or with cropped pleated trousers and kitten heels, but it’s also very cool with a long silk skirt.

Describe the Sloane x Anouk Yve in one word

Only one haha ok: Elevated
How did you feel when you saw your Sloane x Anouk Yve x for the first time?

Obviously my heart skipped a beat. I’m very proud, because we really thought it through. It’s not just another striped knit. The collar - so typical for the Sloane - makes the jumper special of course, but we also paid attention to where we placed the stripes. I introduced the idea to skip the first stripe from the shoulders, by doing this we have created a more toned down effect which I think is super chic. The colour of the stripe is not ecru but more greige which also adds another chic element to the knit.

What is your favourite way to style your Sloane knit?

It’s just such a versatile piece and that’s the beauty of it. You can wear it with cigarette trousers, or with cropped pleated trousers and kitten heels, but it’s also very cool with a long silk skirt.

Describe the Sloane x Anouk Yve in one word

Only one haha ok: Elevated

MEET ANOUK:

MEET ANOUK:

INSTAGRAM:@anoukyve