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Introducing DeMellier’s first flagship on Sloane Square. Our founder Mireia Llusia-Lindh collaborated with architect Nicolas Schuybroek to bring the world of DeMellier to life physically for the first time. 

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35–37 SLOANE SQUARE LONDON SW1W 8AQ

OPENING HOURS
Monday - Saturday: 10am - 8pm
Sunday: 12pm - 6pm

CONTACT
sloanesquare@demellierlondon.com
+44 (0) 20 7448 3611

The store has been conceived not as a traditional retail environment but as the home of DeMellier, uniting the values that have shaped the brand since its founding: timeless design and craftsmanship, empowering women and giving back. Vintage furnishings and reclaimed materials express our commitment to more responsible choices, while female empowerment is reflected throughout the space, from books celebrating women in art, architecture and photography to works by British female artists.
35–37 SLOANE SQUARE LONDON SW1W 8AQ

OPENING HOURS
Monday - Saturday: 10am - 8pm
Sunday: 12pm - 6pm

CONTACT
sloanesquare@demellierlondon.com
+44 (0) 20 7448 3611

The store has been conceived not as a traditional retail environment but as the home of DeMellier, uniting the values that have shaped the brand since its founding: timeless design and craftsmanship, empowering women and giving back. Vintage furnishings and reclaimed materials express our commitment to more responsible choices, while female empowerment is reflected throughout the space, from books celebrating women in art, architecture and photography to works by British female artists.

This is the first time our customers can truly step inside our world and experience a much deeper expression of who we are – from our collections and craftsmanship to our values.

This is the first time our customers can truly step inside our world and experience a much deeper expression of who we are – from our collections and craftsmanship to our values.

MIREIA LLUSIA-LINDH, FOUNDER

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THE COLLABORATION
Mireia chose to work with architect Nicolas Schuybroek and his studio, having long admired his residential work and the way he creates spaces that combine timeless minimalism with warmth. A shared appreciation for materiality, the store vision unites textures such as stone, timber, plaster and linen to form a tactile, home-like destination in which the collections live. The flagship unfolds as a series of uninhabited rooms, inviting visitors to explore the space as they would a home.

THE LIVING ROOM
Unfolding room by room, the journey begins on the ground floor in a space conceived as a living room, the heart of the home. Upholstered vintage chairs surround a coffee table, where collected objects sit alongside books celebrating female voices in art, architecture and photography, reflecting DeMellier’s commitment to empowering women. DeMellier bags find their place within niches, on shelves and amongst a curation of vintage and bespoke furniture from acclaimed designers and artisans, reflecting our considered approach to design, craftsmanship and longevity.
THE COLLABORATION
Mireia chose to work with architect Nicolas Schuybroek and his studio, having long admired his residential work and the way he creates spaces that combine timeless minimalism with warmth. A shared appreciation for materiality, the store vision unites textures such as stone, timber, plaster and linen to form a tactile, home-like destination in which the collections live. The flagship unfolds as a series of uninhabited rooms, inviting visitors to explore the space as they would a home.

THE LIVING ROOM
Unfolding room by room, the journey begins on the ground floor in a space conceived as a living room, the heart of the home. Upholstered vintage chairs surround a coffee table, where collected objects sit alongside books celebrating female voices in art, architecture and photography, reflecting DeMellier’s commitment to empowering women. DeMellier bags find their place within niches, on shelves and amongst a curation of vintage and bespoke furniture from acclaimed designers and artisans, reflecting our considered approach to design, craftsmanship and longevity.
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THE DINING ROOM
Downstairs, a bespoke table extending more than four metres creates the feeling of a dining room within the space. Crafted from approximately 60-year-old reclaimed wood, the table is designed as a place to gather for intimate dinners and moments, welcoming the DeMellier community.

THE CRAFT CORNER
Our dedicated Craft Corner offers insight into how a DeMellier handbag is made, bringing the skill and artistry of our European makers to Sloane Square. Tracing the journey behind each design, from the first sketch and chosen materials to the hand-finished silhouette, it offers a closer look at the details, time-honoured techniques and craftspeople behind every DeMellier bag. 
THE DINING ROOM
Downstairs, a bespoke table extending more than four metres creates the feeling of a dining room within the space. Crafted from approximately 60-year-old reclaimed wood, the table is designed as a place to gather for intimate dinners and moments, welcoming the DeMellier community.

THE CRAFT CORNER
Our dedicated Craft Corner offers insight into how a DeMellier handbag is made, bringing the skill and artistry of our European makers to Sloane Square. Tracing the journey behind each design, from the first sketch and chosen materials to the hand-finished silhouette, it offers a closer look at the details, time-honoured techniques and craftspeople behind every DeMellier bag. 
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DISCOVER THE SLOANE
An exclusive design to The London Flagship, The Sloane family’s silhouette takes its name from our very first home – Sloane Square.
DISCOVER THE SLOANE
An exclusive design to The London Flagship, The Sloane family’s silhouette takes its name from our very first home – Sloane Square.
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YOUR EXCLUSIVE GIFT
To celebrate The London Flagship, our hand-knotted leather key ring is gifted with every store purchase for a limited time. A symbol of connection and continuity, the design can be personalised with complimentary monogramming.
YOUR EXCLUSIVE GIFT
To celebrate The London Flagship, our hand-knotted leather key ring is gifted with every store purchase for a limited time. A symbol of connection and continuity, the design can be personalised with complimentary monogramming.

FLAGSHIP EXPERIENCES

Discover our exclusive services available to you at The London Flagship on Sloane Square, including personal appointments with a dedicated store consultant, complimentary monogramming and more.

35–37 SLOANE SQUARE LONDON SW1W 8AQ


OPENING HOURS

Monday - Saturday:  10am-8pm
Sunday: 12pm-6pm



CONTACT

sloanesquare@demellierlondon.com
+44 (0) 20 7448 3611

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