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Alison Toby x The New York Shoulder
Alison Toby x The New York Shoulder
Alison Toby x The New York Shoulder
Alison Toby x The New York Shoulder
Alison Toby x The New York Shoulder
Alison Toby x The New York Shoulder
Alison Toby x The New York Shoulder

Alison Toby x The New York Shoulder

£435

Price includes taxes and duties

cocoa croc-effect

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The New York Shoulder

new york shoulder bag black small grain 1

The New York Shoulder

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The New York Shoulder

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The New York Shoulder

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The New York Shoulder

The new york shoulder croc effect bag alison 1

Alison Toby x The New York Shoulder

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Alison Toby x The New York Shoulder,

cocoa croc-effect
£435
Price includes taxes and duties
Free returns within 28 days

ALISON TOBY

ALISON TOBY

Alison Toby is a Paris-based, Belgian content creator celebrated for her thoughtful, authentic style that blends 1960s aesthetics with a modern twist. With a background in management, she brings a grounded and relatable perspective to modern elegance.

@alisontoby


WHAT DREW YOU TO COLLABORATING WITH DEMELLIER?
Working with DeMellier felt natural, we both believe in fashion that lasts. The New York Shoulder is exactly what I look for in a wardrobe staple: minimalist and beautifully crafted. The shape speaks for itself, with that touch of originality that makes it instantly recognisable. I already own their bags, so I knew the quality was exceptional.

WHY DID YOU CHOOSE THE NEW YORK SHOULDER AS YOUR LIMITED-EDITION ICON?
It’s a style you can wear day or night. The Cocoa colour feels luxurious, and the Croc-Effect adds character. The shoulder carry is perfect for freedom of movement, especially for working women juggling meetings and family life.

HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE?

I’m drawn to how clothes feel as much as how they look. For me, clothes must be comfortable, so I rarely wear heels. I prefer clean, timeless lines and gravitate towards cashmere sweaters, high-waisted loose trousers, and oversized cuts.
Alison Toby is a Paris-based, Belgian content creator celebrated for her thoughtful, authentic style that blends 1960s aesthetics with a modern twist. With a background in management, she brings a grounded and relatable perspective to modern elegance.

@alisontoby


WHAT DREW YOU TO COLLABORATING WITH DEMELLIER?
Working with DeMellier felt natural, we both believe in fashion that lasts. The New York Shoulder is exactly what I look for in a wardrobe staple: minimalist and beautifully crafted. The shape speaks for itself, with that touch of originality that makes it instantly recognisable. I already own their bags, so I knew the quality was exceptional.

WHY DID YOU CHOOSE THE NEW YORK SHOULDER AS YOUR LIMITED-EDITION ICON?
It’s a style you can wear day or night. The Cocoa colour feels luxurious, and the Croc-Effect adds character. The shoulder carry is perfect for freedom of movement, especially for working women juggling meetings and family life.

HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE?

I’m drawn to how clothes feel as much as how they look. For me, clothes must be comfortable, so I rarely wear heels. I prefer clean, timeless lines and gravitate towards cashmere sweaters, high-waisted loose trousers, and oversized cuts.
1600x2000 alison 01

“Working with DeMellier felt natural, we both believe in fashion that lasts.”

“Working with DeMellier felt natural, we both believe in fashion that lasts.”

1600x2000 alison 02
HOW HAS YOUR FAMILY’S TEXTILE DYEING HERITAGE INFLUENCED YOUR VISION OF FASHION?
I’m the seventh generation in a line of textile dyers. I grew up surrounded by fabrics, colours, and meticulous craftsmanship, which gave me the ability to instantly recognise fine fabrics and true quality.

DOES YOUR UNDERSTANDING OF FABRICS, COLOURS, AND DETAILS INFLUENCE YOUR WORK?
It’s at the heart of everything. Growing up in a family of textile dyers taught me to develop an instinctive eye for materials, shades, and balance. It shows in my creative choices and in the way I build a silhouette or create atmosphere.

WHAT'S YOUR FAVOURITE PLACE IN PARIS?
The Palais-Royal gardens. It's calm, elegant, and full of history, a place that feels untouched by time.

WHAT IS YOUR FAVOURITE WAY TO STYLE THE NEW YORK SHOULDER?
With a masculine trench coat, vintage straight-leg jeans, and a pair of slingbacks. Chic and effortless.

WHO ARE THE WOMEN IN YOUR LIFE THAT INSPIRE YOU?
I love looking at photos of icons from past eras and often draw inspiration from fashion archives like Jane Birkin for her effortless aesthetic. Old photos of my parents inspire me too, as they’ve always had timeless style. Both were independent: my mother a model, and my father a dyer, entrepreneur, and music producer.

WHAT ADVICE WOULD YOU GIVE YOUR YOUNGER SELF?
Trust yourself. Don't worry so much about what others think or listen too closely to outside opinions.

WHAT DOES FEMALE EMPOWERMENT MEAN TO YOU?
It's the freedom to create your own path without having to apologise. Being able to decide, evolve, and express yourself without limits.
HOW HAS YOUR FAMILY’S TEXTILE DYEING HERITAGE INFLUENCED YOUR VISION OF FASHION?
I’m the seventh generation in a line of textile dyers. I grew up surrounded by fabrics, colours, and meticulous craftsmanship, which gave me the ability to instantly recognise fine fabrics and true quality.

DOES YOUR UNDERSTANDING OF FABRICS, COLOURS, AND DETAILS INFLUENCE YOUR WORK?
It’s at the heart of everything. Growing up in a family of textile dyers taught me to develop an instinctive eye for materials, shades, and balance. It shows in my creative choices and in the way I build a silhouette or create atmosphere.

WHAT'S YOUR FAVOURITE PLACE IN PARIS?
The Palais-Royal gardens. It's calm, elegant, and full of history, a place that feels untouched by time.

WHAT IS YOUR FAVOURITE WAY TO STYLE THE NEW YORK SHOULDER?
With a masculine trench coat, vintage straight-leg jeans, and a pair of slingbacks. Chic and effortless.

WHO ARE THE WOMEN IN YOUR LIFE THAT INSPIRE YOU?
I love looking at photos of icons from past eras and often draw inspiration from fashion archives like Jane Birkin for her effortless aesthetic. Old photos of my parents inspire me too, as they’ve always had timeless style. Both were independent: my mother a model, and my father a dyer, entrepreneur, and music producer.

WHAT ADVICE WOULD YOU GIVE YOUR YOUNGER SELF?
Trust yourself. Don't worry so much about what others think or listen too closely to outside opinions.

WHAT DOES FEMALE EMPOWERMENT MEAN TO YOU?
It's the freedom to create your own path without having to apologise. Being able to decide, evolve, and express yourself without limits.
paralax elsa alison mobile

“The New York Shoulder is exactly what I look for in a wardrobe staple: minimalist and beautifully crafted.”

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