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  • Lena Mahfouf x The New York
  • Lena Mahfouf x The New York
  • Lena Mahfouf x The New York
  • Lena Mahfouf x The New York
  • Lena Mahfouf x The New York

Lena Mahfouf x The New York - fern suede

£550

Taxes & Duties included

Lena Mahfouf reimagines The New York in an exclusive Suede & Smooth Grain Fern Leather.

The New York has a modern yet timeless silhouette, cut from sustainable materials with our distinctive belted detail. The long top handles easily swing over the shoulder or can be looped over the crook of the arm. Essentials are safely secured in a spacious cotton-lined interior with multiple pockets, closed with a central magnet and two snap buttons on the sides. The New York is the perfect day-night bag inspired by our love for the city that never sleeps.

Discover the full ICONS collection here – five signature styles co-created with five empowering women.

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Lena Mahfouf x The New York

LENA MAHFOUF X THE NEW YORK

LENA MAHFOUF X THE NEW YORK

Lena Mahfouf, known as Lena Situations, is a French-Algerian content creator, author, and entrepreneur. Renowned for her authentic approach to lifestyle and fashion, along with her natural gift for storytelling, she has built a creative world that has expanded from social media to launching her own publishing house, producing podcasts, and developing entrepreneurial pursuits. Each venture carries the creativity, intention, and authenticity that define her work.

@lenamahfouf


Hear Lena’s perspective on empowering women
Lena Mahfouf, known as Lena Situations, is a French-Algerian content creator, author, and entrepreneur. Renowned for her authentic approach to lifestyle and fashion, along with her natural gift for storytelling, she has built a creative world that has expanded from social media to launching her own publishing house, producing podcasts, and developing entrepreneurial pursuits. Each venture carries the creativity, intention, and authenticity that define her work.

@lenamahfouf


Hear Lena’s perspective on empowering women
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Why did you choose The New York as your limited-edition Icon?
The New York felt like the perfect bag because it's timeless and so easy to wear. I chose a deep khaki green inspired by autumn, paired with smooth leather and suede to add texture and contrast. I also wanted it to be practical. I love a bag that fits my laptop for work or all my things when I'm heading to a friend's place whilst looking super chic. For me, the best pieces are the ones you can wear every day, no matter where you're going.


What drew you to collaborating with DeMellier?
I’ve always believed that the best pieces in your closet are the ones you keep for years. What I love about DeMellier is their values; they create timeless bags with real attention to craftsmanship and detail. It felt like a collaboration where I could genuinely contribute rather than just put my name on a product. We shared the same vision of creating something that was elegant, practical and, of course, made to last.


How would you describe your personal style?
My style is effortless but intentional. I love pieces that are simple, timeless and versatile, but always with a little element that makes the look feel personal. I’m more interested in building a wardrobe that lasts than following trends.


Who are the women in your life that inspire you?
Definitely my mom. She taught me resilience, independence and kindness. I’m also very inspired by the women I work with every day and, of course, by my friends. They constantly remind me that ambition and generosity can absolutely go hand in hand.


What traits do you associate with strong women?
Confidence, kindness, curiosity, supporting others and continuing to grow without losing who you are.
Why did you choose The New York as your limited-edition Icon?
The New York felt like the perfect bag because it's timeless and so easy to wear. I chose a deep khaki green inspired by autumn, paired with smooth leather and suede to add texture and contrast. I also wanted it to be practical. I love a bag that fits my laptop for work or all my things when I'm heading to a friend's place whilst looking super chic. For me, the best pieces are the ones you can wear every day, no matter where you're going.


What drew you to collaborating with DeMellier?
I’ve always believed that the best pieces in your closet are the ones you keep for years. What I love about DeMellier is their values; they create timeless bags with real attention to craftsmanship and detail. It felt like a collaboration where I could genuinely contribute rather than just put my name on a product. We shared the same vision of creating something that was elegant, practical and, of course, made to last.


How would you describe your personal style?
My style is effortless but intentional. I love pieces that are simple, timeless and versatile, but always with a little element that makes the look feel personal. I’m more interested in building a wardrobe that lasts than following trends.


Who are the women in your life that inspire you?
Definitely my mom. She taught me resilience, independence and kindness. I’m also very inspired by the women I work with every day and, of course, by my friends. They constantly remind me that ambition and generosity can absolutely go hand in hand.


What traits do you associate with strong women?
Confidence, kindness, curiosity, supporting others and continuing to grow without losing who you are.
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What advice would you give your younger self?
Stop worrying so much about doing everything perfectly. The moments that shaped me the most came from taking risks, making mistakes and trusting myself, even when I didn’t have all the answers.


What's one life lesson you’ve learned that no one could have prepared you for?
Success doesn’t magically make self-doubt disappear. You still have to choose yourself every day. I’ve learned that confidence isn’t something you achieve once; it’s something you build over time through the way you show up for yourself.


What have been the drivers for your success?
I’ve always been very curious and have never been afraid to try new things. Every project I’ve created came from something I genuinely wanted to see or experience myself. I think I’ve also learned that consistency is more important than perfection. Showing up, staying true to your ideas and surrounding yourself with people who believe in you have made all the difference.


With your podcast COUCH, you've created a space for honest and open conversations. What responsibility comes with being a voice for your generation?
COUCH started as a passion project. I wanted to create the kind of conversations I felt were missing: a space where people could be honest, vulnerable and curious. As it grew, I knew I wanted to shape its future myself, so taking over the production and building it into my own platform felt like a natural next step. Today, my biggest responsibility is making sure it stays true to that original intention.
What advice would you give your younger self?
Stop worrying so much about doing everything perfectly. The moments that shaped me the most came from taking risks, making mistakes and trusting myself, even when I didn’t have all the answers.


What's one life lesson you’ve learned that no one could have prepared you for?
Success doesn’t magically make self-doubt disappear. You still have to choose yourself every day. I’ve learned that confidence isn’t something you achieve once; it’s something you build over time through the way you show up for yourself.


What have been the drivers for your success?
I’ve always been very curious and have never been afraid to try new things. Every project I’ve created came from something I genuinely wanted to see or experience myself. I think I’ve also learned that consistency is more important than perfection. Showing up, staying true to your ideas and surrounding yourself with people who believe in you have made all the difference.


With your podcast COUCH, you've created a space for honest and open conversations. What responsibility comes with being a voice for your generation?
COUCH started as a passion project. I wanted to create the kind of conversations I felt were missing: a space where people could be honest, vulnerable and curious. As it grew, I knew I wanted to shape its future myself, so taking over the production and building it into my own platform felt like a natural next step. Today, my biggest responsibility is making sure it stays true to that original intention.
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“What I love about DeMellier is their values; they create timeless bags with a real attention to craftsmanship and detail. The New York felt like the perfect bag because it’s super chic and one I’ll keep for years.”

“What I love about DeMellier is their values; they create timeless bags with a real attention to craftsmanship and detail. The New York felt like the perfect bag because it’s super chic and one I’ll keep for years.”

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Handcrafted in Europe
from luxurious Italian leather.